It’s that time of year again – welcome to our second annual list of who to follow in the ServiceNow ecosystem. Last year’s list of 28 industry influencers was one of our most popular articles we published in 2019 – in fact, just one of the LinkedIn posts we made to share the blog generated over a thousand views, 540 clicks and 40+ shares on our network alone.
Of course, 2020 is a different kind of year… Among other things, without Knowledge, the Future of Works, and other in-person ServiceNow events or developer meet-ups, it may feel like you have limited opportunities to network and expand your platform knowledge (Though, we are looking forward to being a Premier Sponsor at next month’s Digital Now @Work!)
We’re not only ones. The New York Times recently dug into the increase in online searching, learning and news consumption by analyzing website and app traffic data from February to April. Based on their findings, they reported that people today are looking for more ways to connect on social media outlets during quarantine. This shouldn’t come as a big surprise – as we all remain indoors; we can’t help but seek out connections on digital platforms that allow us to feel ‘together’ with our friends and peers even when we’re physically apart.
If you are looking for more connections to the ServiceNow community, this might also be the time to boost your ServiceNow connections and learning online.
But how do you find tangible ways to do that — especially when you might be starting to feel (or are already well past the point of being) online meeting-ed out?
30+ ServiceNow Influencers to Follow in 2020
Last year, Acorio published a list of top ServiceNow influencers to follow on social media. This year we’re returning with a new updated list of who our team follows – complete with our perennial favorites and some new voices for 2020. The list below is a great kick-start for you to get direct access to developer tips, insights on evolving platform strategies, and industry predictions straight from the experts.
(These accounts are also all great examples of personal brands – if you’re new to social media and looking to break onto the scene, this list is a great starting point to get inspiration for using social media to build your personal brand and recognition in the ServiceNow ecosystem.)
So… without further ado, here are the 36 people I follow from the ServiceNow ecosystem – and I would recommend that you should, too.
With more than 200,000 followers on LinkedIn and 54,000 followers on Twitter, ServiceNow’s dynamic CEO takes the #1 spot on our list. McDermott is the key ServiceNow leader and a must-follow if you’re wanting to stay up to date on the platform’s latest strategic and technological news. Sharing varied content from new ServiceNow commercials to business podcast segments, McDermott is always sharing valuable content that looks to the future of work.
Next on our list is ServiceNow CIO, Chris Bedi. Another ServiceNow veteran, Bedi has 5 years under his belt with the ServiceNow team. Make sure to follow the ServiceNow CIO on LinkedIn to stay in the loop.
Alan Marks is a public relations, brand and corporate communications executive with 30+ years of business experience at leading global consumer brands and Silicon Valley technology companies. He currently is Chief Marketing and Communications Officer at ServiceNow, and has worked with the platform since May of 2017. Marks is active on LinkedIn, where you can keep up with the great content he’s crafting at ServiceNow, like the platform’s newest commercial for their safe Workplace suite.
Making the jump from ServiceNow’s Chief Strategy Officer to Chief Customer and Partner Officer back in July of this year, Caimi now focuses on customer outcomes, experiences, and alliances, along with the channel ecosystem and training & certification organization. Most recently, she was featured in ServiceNow’s blog to discuss the evolution of ServiceNow’s go-to-market functions. We’re eager to see more content from Caimi in the future, but in the meantime, you can stay updated on her work by following her on LinkedIn.
ServiceNow’s Chief Revenue Officer as of July of this year, Haverty has spent the last 9 years working as a VP of Sales (for the Americas, then worldwide) for the platform. With 4,000 followers on LinkedIn, Haverty has a strong presence sharing featured pieces you won’t want to miss! Make sure to give the platform’s CRO a follow today.
ServiceNow’s Chief Product Officer joined the team at ServiceNow nearly four years ago. Mr. Desai also currently serves as a member of the board of directors of Zebra Technologies Corp., an enterprise asset intelligence company. You can follow him on LinkedIn to stay get the platform’s latest updates, but make sure to also take a look at all the blogs that he has authored for ServiceNow.
Whether she’s leading a LinkedIn Learning Course or getting featured to discuss the future of employee experiences, ServiceNow’s Chief Talent Officer, Pat Wadors is a powerhouse in publishing content and sharing her insights with followers. Make sure to follow her on Twitter and LinkedIn for access to pieces on diversity & inclusion, women in tech, and best practices for HR Service Delivery and providing a top-notch employee experience for your team.
Chris Pope serves as ServiceNow’s VP of Innovation, working with business transformation leaders to understand their vision and challenge the status quo to ultimately transform traditional approaches to business. Having been at ServiceNow for nearly 9 years, Pope has a unique perspective of the platform and lots of interesting insights to share. You can follow him on both Twitter and LinkedIn.
As VP of ServiceNow’s Advisory Services, Rick Wright works with ecosystem partners to deliver high-quality solutions for clients. According to his LinkedIn profile, Wright specializes in strategic IT planning, management consulting, and smooth transitions through design, infrastructure and implementation. Follow Wright on LinkedIn if you’re looking for more strategic ServiceNow content; from webinars to blog posts, Wright is great at consistently sharing new ServiceNow pieces onto his account.
Industry Experts and Analysts
A Sr. Director Analyst at Gartner, Andrew Miljanovski is part of the Infrastructure and Communications Services team, where he conducts research associate with IT infrastructure and communications sourcing. He works with clients to resolve infrastructure and communications issues for sourcing, procurement and vendor management leaders as well as multisourcing service integration (MSI). With 33 years of industry experience, Miljanovski ensures integrated, high-quality analyses across all outsourcing services. Check out his Gartner profile for more info on his background, and be sure to follow him on Linkedin to get the best insights on ServiceNow and the wider IT services ecosystem.
Previously Oracle Corp.’s Chief Communications Officer, Bob Evans is a world-class strategic communicator focused on emerging business strategy, disruptive innovation, and forward-looking leadership. Evans is an impressive thought leader, having published thousands of bylined articles on digital transformation, business strategy, innovation, competitive positioning, customer intimacy, and leadership. Make sure to follow him on Twitter and LinkedIn, and subscribe to Cloudwars to get access to free weekly newsletters on all things digital-transformation.
Charles Betz is Forrester’s lead DevOps analyst serving infrastructure and operations professionals globally. In this role, he covers the transformation of “traditional” IT operations organizations into next-generation digital service organizations. He is also Forrester’s lead analyst for enterprise service management topics such as service portfolio management, service catalog, service desk, IT asset management, and CMDB as well as the intersection of ITSM/ESM and DevOps. With deep practitioner skills as a data architect, Charles Betz is a key analyst to follow in the industry. You can find his work on Forrester, and follow him on Twitter and LinkedIn.
Another Senior Director, Mark Cleary works in Gartner’s IT Leadership team, focusing on ITSM and IT leadership analysis. With more than 30 years of experience working in the IT industry, Cleary is a great resource to follow on the analyst side of the service management ecosystem. He can be found on LinkedIn and Gartner’s website.
Mark Ray is a Senior Director in Gartner Research, where he is part of the Infrastructure and Communication Services group. Mr. Ray currently conducts research associated with IT infrastructure sourcing in all four phases of the sourcing life cycle. With over 30 years of experience in various IT and business functions, Mark is a great analyst to follow if you’re interested in IT services and infrastructure. Follow him on LinkedIn and Gartner’s website.
A Senior Director Analyst at Gartner, Thomas Murphy has been on the Gartner team for 14 years and boasts 36 years of industry experience. Having spent time as a developer, product manager, technical editor and industry analyst, Murphy’s work now focuses on how IT organizations can utilize collaborative practices to drive customer value. You can find a detailed list of his work on his Gartner profile, but make sure to follow him on LinkedIn and Twitter too to stay up to date on his most recent projects/research.
Consultants/ Product & Vertical Experts/ Architects/ Developers
Aaron Fulkerson is a Product leader for the Customer Support Product at ServiceNow. He has keynoted many conferences on the topics of entrepreneurship, leadership, management, and technology, and has been published by Forbes, CNN, Fortune, and many technology publications. Join the ranks of Fulkerson’s 11k+ followers on LinkedIn and follow him on Twitter.
One of the most popular developers in the ServiceNow system, Chuck Tomasi is another top person to follow. Active on Twitter and LinkedIn, you can look to Tomasi for helpful technical resources across various forms of media; our personal favorite is his video series for ServiceNow on their YouTube account.
Richard Murphy is the Editor and Chief, Director of ServiceNow, where he runs a research and publishing program focused on artificial intelligence and the future of work. Active on Twitter and LinkedIn, Murphy is a great ServiceNow influencer to follow – his work centers all around the changing relationship between people and technology in the workplace.
Marshall Tyler, VP and Global Head of Industry Solutions at ServiceNow, is on a mission to “make the world of work, work better for people” by overseeing the development of innovative solutions for customers’ industry-specific business issues. Part of a team dedicated to furthering ServiceNow’s verticalization strategy, he’s been interviewed on the strategy by Bloomberg Quint and is active on LinkedIn.
Currently the General Manager of ServiceNow’s Healthcare and Life Sciences Industry team, Mike Luessi has previously held positions at Salesforce, Unisys, Target Corp, and more – where he worked collaboratively across sales, sales enablement, marketing, product development, alliances, go to market, and enterprise IT management. Follow Luessi on Twitter and Linkedin for special Healthcare and Life Sciences industry-specific thought leadership.
Robert “the Duke” Fedoruk is an experienced ServiceNow architect and advocate, currently serving as the CXO of Vivid Charts. He’s a long-time industry commentator, with 22 years in IT and 12 years focused on maximizing ServiceNow investment as an Architect and Developer. He’s a four-time ServiceNow Hackathon winner and has spoken at ServiceNow’s Knowledge 11 times. Also ranked in the top 20 for All Time Community Contributors, Fedoruk is a knowledgable platform expert you should be following. He can be found on LinkedIn, Twitter, and Youtube.
Dan Grady has worked at ServiceNow for 4.5 years as a Senior Advisory Solution Consultant, Now Intelligence. In 2017 he was recognized as Americas Product Line Solution Consultant of the Year. Make sure to follow Grady on Twitter and LinkedIn for ServiceNow news and happenings, specifically on analytics and intelligence topics.
A cybersecurity leader with over 20 years of experience, John Perkins is the Principal and Founder of Threat Angler, a cybersecurity services business laser-focused on delivering the right cybersecurity outcomes to a range of clients. From Threat Angler was born the first and only known ServiceNow cybersecurity thought leadership group – SecOps NOW!. Join the group, or follow Perkins on LinkedIn for even more insights.
With over twenty years’ experience in online start-ups, Nathan Firth joins the list as an influencer and an Acorio Alum! Firth worked as a ServiceNow Architect at Acorio before moving on to ServiceNow, and finally founding his own company, NewRocket Inc. in 2016. Stay up to date with Nathan’s activity on Twitter and LinkedIn, and if you want to geek out even more over the latest Service Portal features, check out NewRocket’s Twitter.
Having spent the last two years as a Developer Advocate at ServiceNow, Andrew Barnes’ works to engage and expand the ServiceNow Developer Community. Mr. Barnes’ interests include streamlining processes through data-driven change and automation, which he writes about along with other developer topics in the ServiceNow Developer blog. You can also keep up with him and the ServiceNow developer program on Twitter and LinkedIn.
As ServiceNow’s Senior Director of Training and Certification, Andy Ho holds 20 years of training experience in the enterprise software industry. He has directed, developed, and delivered classes in a variety of formats including instructor-led, virtual, and computer-based, making him a great resource to follow on social media. You can find him on Twitter and LinkedIn.
Brad Tilton is a Developer Advocate for ServiceNow. You can follow Mr. Tilton on Twitter and LinkedIn, and check out his blogs on ServiceNow’s Developer Blog. Brad has been developing on the Now Platform since 2008 as a customer admin/developer, partner developer, architect, and trainer, and also as a ServiceNow employee. As an employee, he has held roles advising Technology Partners on building store applications and enabling customers with best practice guides and other material.
With 10 years of hands-on end-to-end web development experience, and 7 years of experience supervising a small development team, Jenny Hu is a seasoned ServiceNow developer. Currently working at the University of Toronto as a Senior ServiceNow Developer, Ms. Hu has spent the past 3 years building applications on the ServiceNow platform and holds certifications as a ServiceNow Administrator and ServiceNow Developer. Follow Jenny Hu on Twitter and LinkedIn for great developer tips and insights, or check her out on ServiceNow’s community forum.
This lifestyle and people-focused account highlights different employees and culture initiatives within the ServiceNow team. It’s a great account to follow if you’re looking to learn more about the people who work at ServiceNow and get a better sense of the company’s internal culture.
While this account isn’t technically an individual human to follow, it’s a great source for ServiceNow content from a wide variety of creators on the platform. Follow this Twitter account for informative videos, insightful blogs and detailed infographics for ServiceNow.
For all my developers out there, make sure to follow the NOW Support account on Twitter. Known as the official account for ServiceNow Support apps & features, this account is perfect for asking technical questions or providing feedback.
This one is important. Make sure to follow ServiceNow’s blog for content that spans the entire platform and digital transformation. Our master tip for making sure you stay up to date on all the content the account sharing? Subscribe to ServiceNow Workflow to get articles and updates sent directly to your email!
The one and only “Flat Adam” is responsible for the Solutions and Innovation teams at Acorio. Originally a ServiceNow Customer Hero and hackathon champion, Adam has worked in nearly every level of the platform. Adam has authored many blogs for our website, and keeps an active Twitter and LinkedIn.
Formerly ServiceNow’s employee #99, Carleen brings over 20 years of experience in the Information Technology field to her role as Acorio’s Director of Technology Initiatives. As a Certified Master Architect, Carleen’s specialties include custom architecture and applications, user experience-driven development, and the full range of ITSM process areas. To keep up with Carleen’s content, make sure to add her on LinkedIn, where she already has nearly 900 followers!
Juliet serves as our VP of Acorio Managed Services, where she is responsible for leading our Acorio Virtual Assistance (AVA) program, serving as a key executive sponsor for strategic client accounts, as well as creating, enhancing and analyzing business and IT processes. She has 20+ years’ experience in IT strategy and ServiceNow, which is why she’s a key voice in our Data Talks series. You can find Juliet’s writings on our blog, or follow her on Twitter and LinkedIn.
Ryan Gillespie is a Consulting Manager for Acorio’s Platform Solutions Team. When he’s not solving problems for clients or sending memes in our company Slack channels, Gillespie is busy posting to his various social media accounts. To get in on the fun, you can follow Ryan on Twitter and LinkedIn.
We’d be remiss not to include a couple ServiceNow experts from our own team. As a Marketing Manager for Acorio, Sarah Carley oversees all of Acorio’s inbound and media, including our website and blog. She’s always reading up on the latest platform news and making sure we are producing content that is valuable and relevant to the ServiceNow ecosystem. If there’s news in the ServiceNow ecosystem, you can bet that Sarah is writing about it before most others. You can find Sarah on LinkedIn and Twitter.